Legal Aspects of Marketing Management

This book was very well written with formal legal grammar. The breakdown is fantastic (which adds to the modularity of the text) and especially useful for marketing. The fields of marketing and law related to translation can look very different. In a way, they can even be perceived as opposites. When working with marketing texts, freer translation or transcreation is often desirable. However, translating legal content requires the translator to carefully examine the meaning of each word – taking into account general and legal usage – and stay close to the source text. This chapter provides a brief overview of the law, its influence on marketing, and the importance of intellectual property in marketing. 6. Unfair competition 6.1 Insidious marketing 6.2. Legal aspects of ambush marketing and unfair competition 6.3. Avoid ambushes This article begins with a brief overview of some legal bases, followed by their influence on sports marketing and business.

Mayer, Warner, Siedel, and Lieberman`s Legal Aspects of Marketing and Sales is a topical textbook that addresses legal issues that students working in marketing or with marketing managers need to understand. The text is organized in such a way that teachers can adapt the materials to their respective approach. The authors attach particular importance to student involvement by applying the law to everyday events with their clear, concise and readable style. If you use marketing language or original text in emails on your website, you may want to protect that text. Copyright refers to the authorship of original works, including literary, dramatic, musical, artistic, architectural and a wide range of other works. The issues to be considered with respect to non-broadcast forms of advertising are similar to those of broadcast advertising, including advertising that could cause harm or infringement, and the need to avoid exaggerated claims that could be misleading. See the page on the legal aspects of advertising in newspapers and magazines below. Yes, there is a very good legal basis and then covers topics that are of interest to marketing and sales. The only issue that I think could have been dealt with more would be data protection laws and consumer rights.

I think as a marketer, this is a big concern these days with the amount of data we collect during the sales and marketing process. The internet has made the world small and GDPR and other government-regulated laws are something all businesses should consider. The FTC also has a great guide that includes a checklist and guidelines to help you make your business globally «international e-commerce-friendly.» Before you start marketing your business, make sure you`ve included some consumer-friendly business tips so you don`t get into trouble later. Daniel Warner graduated magna laude from the University of Washington, where he also studied law after his military service. After several years of civil practice, he joined the faculty of the College of Business and Economics at Western Washington University in 1978, where he is now Professor of Business Law in the Department of Accounting. He has published extensively on the intersection of popular culture and law, earning him the College of Business Dean`s Research Award for «outstanding contributions to published research» five times. He served eight years on Whatcom County Council, including two years as chairman. He has been a member of the Faculty Senate, a member of various university and college committees, including Chair of the University`s Master Plan Committee; He has been active in the work of State Bar Association committees and in local politics, where he served on numerous committees and commissions for over 30 years.

The next legal issue to consider as a marketer is intellectual property. First, you want to protect your own intellectual property, such as trademarks and copyrights. Second, you want to make sure that you are not infringing on other people`s intellectual property. Let`s take a look at the main types of intellectual property protection you might need. Other advertising regulators you may need to pay attention to include the Advertising Self-Regulatory Council, which regulates the National Ad Review Board, and the Children`s Advertising Review Unit (CARU). If your marketing is aimed at children, make sure you are fully aware of CARU`s policies. There are certain rules you must follow if your sales strategy involves selling to customers at home or at work («door-to-door selling»). See the page on the legal aspects of door-to-door sales below. I usually notice typos, but I haven`t noticed any in this text. All the links seem to work – I`d like them to be coded to open in a new window to replace my text in the browser, but that`s a programming problem, not a precision one.

I have not checked any of the legal examples cited, I hope they are correct and that the author is the expert. To ensure that your customer`s or user`s agreement is legally valid, use a clickwrap method. One clickwrap method is to ask your customer or user to click «I agree» to your privacy policy in some way. This can be when they sign up to receive your marketing messages or when they make a purchase on your website. Here`s an example of what a clickwrap method looks like: If you`re targeting individual customers – or potential customers – with direct selling techniques such as direct mail or cold calling, you need to comply with the rules relevant to that marketing and privacy. See the page on the legal aspects of telesales and direct mail below. The text is very comprehensive and provides a comprehensive introduction to business law itself. The sections on CSR, fraudulent actions and practices, the role of the FTC, etc. are very well done and relevant to marketing students. Read more 2.

Basics 2.1. Law and legislation 2.2 The role of law in marketing 2.3 Intellectual property As a marketer, you can be wary of legal pitfalls, but by keeping issues of privacy and confidentiality, intellectual property, and consumer protection laws and regulations at the forefront, you can make sure you don`t have any problems.